Learn how to

Create High-Converting Landing Pages

From marketing and design to communication with clients.

Join 200+ smart designers who love conversions



So many insights, new information, loved the tips about landing page structure, cta buttons and where to use them!

Diana Afanasyeva

UX/UI Designer at AKDev Group

Adrian Kuleszo, Founder of Designme Agency, Product Design Lead


This masterclass made me look at landing page audits from a different perspective and helped us secure a startup valued at $500M 🫡

Adrian Kuleszo

Founder at DesignMe

Alisa Prem UX/UI designer


This course is amazing 🔥 I didn't expect this much information! The best thing about the course is that we weren't learning how to design a landing page but understanding the core concepts used in designing it.

Alisa Prem

Product Designer at American Express

Money makes money!

The fastest way to make money is to help other people make money. Once you learn how to create landing pages for high conversions, you'll boost your career and increase your income.

Get more money, more conversions, more confidence.


WHAT's inside

15 transformational lessons + the easiest & fastest way to create landing pages that convert

Get your lifetime access 🔑 to all these lessons ↓


Introduction to Landing Pages

What a Landing Page actually is. The purpose of it. How landing pages looked like 150 years ago.


Marketing and 3 types of landing pages that drive sales 💸

The place of design in marketing. What is Marketing? Marketing funnel and the place of a landing page in it. Hot and cold traffic.


The exact process of creating landing pages

From strategy and vision to the tools I use. You'll learn where exactly to start and what to focus on.


How to create a mockup for your digital product in seconds 🎁

Bonus lesson on how to create a Product Box for your digital product in just a few simple steps using Figma.


Clients, pricing, communication, value

What people actually want to get when they ask for a landing page. Underdeliver / Overdeliver / Deliver - how to do it right. Communicate your value, take the job out of their plate.


7-block structure of a perfect landing page

Copywriting frameworks, Emotions, Logic, Questions. How to build a landing page that actually converts.


Research. Business vs Customer

Landing page is always about connecting 2 parties: businesses and their target audience. In this lesson you'll learn what questions to ask both parties to create a high-converting page.


Copywriting for non-copywriters

This course is not about copywriting but you should know where to get a good copy for a landing page.


Danbee Shin Inclusive Web Design and Business

This class is like completing a semester-long university-level marketing course. You’ve packed so much knowledge into short and concise videos and your wealth of real life experience shines through.

Danbee Shin

Web Design Mentor + Global Inclusion Specialist


Aesthetics or Function?

The goal of a landing page is to convert. Learn the difference between Aesthetic and Functional landing pages.


The 8-step landing page design process

Where to start, what to focus on, what to keep in mind. Every single detail of the landing page design process: from analysis to typography, colours to handoff.


Course vs SAAS vs Mobile App

Not all landing pages are the same. Learn how to approach different types of products when designing a landing page.


The CTA and Trust Signals

Conversions are all about trust. If you can build trust, your landing page conversions will skyrocket. Learn what elements to add to your page and how to use them.


Landing page development

Do you know what should be done before developing a landing page? How to develop it without hiring anyone else? You'll learn it all.


Testing, metrics, analytics

Landing page is part of the sales funnel. Check it before you launch it, but don't forget about the key metrics.


Replay of the Q&A session

You can learn a lot from the questions of other people and the answers to these questions. This 54-minute session will help you close the gaps about high-converting landing pages.

You'll learn:

  • 3 types of Landing pages that bring money

  • 5 Layers of Marketing behind a high-converting Landing Page

  • How to do Research and write compelling headlines that grab attention

  • The 8-Step Design process of a high-converting Landing Page

  • How to develop a Landing page for free not being a developer

  • How to test your landing pages for the highest results

  • How to show value and how much to charge for your work

  • Communication with a client secrets

  • 5 best typefaces for high conversions

  • How to create a stunning Hero / Product image

  • What CTAs, colours and images to use for the landing page

  • 7-block structure of the landing page

Your new skill in just one day!

Metrics + Money + Results

You'll learn the secrets of creating high-converting landing pages for others or for yourself, writing catchy copy and developing pages super easy and fast, even without previous experience in development or copywriting.



This course changed my whole concept regarding Landing Pages. You will not get this much knowledge in any other place.

Shiyon SV

Team Lead at Vtrio Solutions Pvt. Ltd.

Inside of the Class

  • The KEY principles of a Landing Page Design and how to apply them for results

  • Aesthetics vs. Conversions: the Landing Page dilemma and how to solve it

  • Typography for High-Conversions: what fonts to choose for a landing page

  • Copywriting of a high-converting Landing Page for Designers

  • Cracking the Code without Coding: how to develop LPs for conversions

  • Clients, Pricing, Budgets, and Expectations — the designer's Landing Page struggle

  • Clients: How NOT to Underdeliver or Overdeliver, Underpromise or Overpromise

  • Staying Ahead of the Curve: designing trendy Landing Pages and how to stand out

  • Desktop or Mobile Version: designing for large and small screens

  • Testing, Analytics: the art of refining Landing Page designs for the best results

  • Landing Page Marketing 101: 5 layers of marketing for your and your client's success

This class is for:

  • Designers (UX/UI, Product, Graphic)
  • Digital products creators (eBooks, courses)
  • Beginners with no previous experience
  • Anyone who wants to learn how to create a landing page that converts

This class is NOT for:

  • People who are not open to learn
  • "Victim-mindset" people
  • People who don't take action

Author, Alex Hess

UX Designer, Product Design Team Lead, Design Director — I have a long journey designing digital products, websites and landing pages for various industries. Still, the core principles of creating high-converting landing pages haven't changed.

What has chaged is the way we should create landing pages in the Creator Economy. 

In this class, I'll guide you step-by-step through the marketing and design process, sharing my knowledge and insights to help you create landing pages that drive results for YOU and your clients.

Landing Page Masterclass by Alexunder Hess
Landing Page Mastery



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  • Full Access to the Course

  • 15 Video Lessons (4 hours total)

  • Client Communication & Pricing

  • Marketing and Copywriting Secrets

  • 7-Block Structure of the Landing Page

  • 8-Step Design Process System

  • 5 Best Typefaces for High Conversions

  • Development Advice for non-developers

  • Landing page development

  • A receipt for your company

  • Q&A session