Typography course for UX/UI Designers by Alexunder Hess

Does it sound like you?

• You start working with typography for every project from scratch every time because you don’t have a clear structure on how to achieve the best results fast and efficiently

• You like designs created by others but when you try to create your design, you think your work doesn’t look professional

• You spend too much time choosing fonts and font pairs and in the end, you still don’t like or not sure in the result

• You can’t properly explain your font choice to clients and colleagues, so you feel like an imposter

• You always keep asking yourself and others if you have chosen the right font, space, sizing, hierarchy

• When you create designs using only typography, they look too empty or like drafts

• You feel so discouraged hearing ‘You need to work on typography’ from your peers, followers or colleagues

• All the typography resources you researched are missing depth, are too generic and don’t give you any practical solutions or examples of how exactly to implement the typography rules in real designs.

As a result, you start thinking: 

….especially when you need to have the design experience to find a good job. But how can you get experience if you can’t find a job?!

...or when you work with clients, you must explain and prove all your typography choices and present your works to sell them and avoid numerous revisions!

Typography doesn’t need to be so hard and confusing

You don’t have to spend hours working with typography, choosing fonts, sizes, and creating style guides.

You don’t have to suffer from imposter syndrome which prevents you from success and being paid what you’re worth.

You don’t have to learn everything in design before you become qualified enough to work on real projects and earn from them.

You don’t have to be confused on how to make your works look professional so that you can charge more money for them or get a good job or promotion.

All you need is STRUCTURE!

Introducing the Typography Course for UX/UI Designers

This Typography course is designed to bring you from “Where do I start” to “Omg, I love my design and I created it 3 times faster than usual and charged even more for it!”

And all this without wasting time on reading 100500 books, articles and watching YouTube videos but still not having a clear structure.

What students say about Alexunder’s previous courses and masterclasses:

"I had been pulling information from 1 place to another, 1 course to another, but I had never fully understood the core principles of design. After Alex’s masterclass - everything started to click together (that "ahaa, I get it" moment), it has changed my perception and mindset when approaching any form of design work."

— Jude

Typography Masters™ is for

Designers of all levels, from beginners to senior-level professionals, non-designers who want to transition to UX/UI design 
or be more efficient in their main career (development, content creation), managers.

Full-time UX/UI designers

You'll impress your boss, colleagues and managers, improve the efficiency and quality of your design process, overcome this imposter syndrome and become confident in your skills to get promotion or a better job. 

UX/UI design Freelancers

You'll improve the quality of your works, start working 10x faster with a clear structure, impress your clients with your professional skills, improve your portfolio to get confidence and more opportunities.

Non-designers

You'll understand how to use typography for your type of work (e.g. content creation, development) to achieve high conversions and results.

Design students

You'll have enough knowledge to find a great job, clients and create professional designs for your portfolio. Real practical knowledge.

This practical Typography Course will change your design approach forever

Before this Typography Course :(

You spend hours choosing fonts and in the end, you’re still not sure if you’ve made the right choice.

You’re not confident in your skills and knowledge, and this imposter syndrome is trying to convince you that you’re not good enough.

You often think that works by other designers are much better than your designs.

You don’t know where you need to start with the design process.

You work with typography intuitively and can’t explain your choices to clients or colleagues so you start feeling that 'you're not enough'.

You think you are not qualified enough to land a good UX/UI design job or get paying clients who see value in design.

You don’t know how to make side income in addition to your freelance and a full-time job.

After this Typography Course :)

You know exactly which fonts to choose for your project, and it takes you less than 5 minutes

You're confident in your typography decisions, design process and results and you know the worth of your work.

You’re proud of your works and everybody loves them too

You know exactly what steps to follow from start to finish in your design process

Your typography choices are backed up by real knowledge and you can clearly explain them to clients and colleagues with confidence

You have enough knowledge and skills supported by practice so that you’re seen as an expert and clients are happy to pay you.

You know 20+ ways to make money knowing typography

It will work for you if you want to:

• Start your freelancing journey
• Land a UX/UI  job in a great company 
• Become a better freelancer 
• Start a company or an agency
• Work 100% independent
• Get a better job or promotion
  
• Get better-paying clients

• Earn a side income from design
• Build a great portfolio to attract better opportunities
• Work more efficiently, spend less time and be confident in your typography choices
• Create better experiences for people who use your products (e.g. apps)
  

Why Typography is the KEY element

95% of the web is typography

It means that when you know typography, you can design 95% of projects.

Also, research is a necessary part of any website or app design. The research consists of the questions you ask users and clients. When you know what typography REALLY is, you know exactly what questions to ask because the answers to these questions will be the foundation of your design.

So you should start learning typography and it should be your first step if you are just starting in design.

An Airbnb website without typography.

You might have already tried to learn Typography but the resources you found were not helpful at all… They:

• Had a lot of theory without real-life examples of typography problems and solution
• Were too generic and basic with no depth
• Only talked about what Typography is and its importance but never how to properly learn it and use it in your designs
• Were using too many technical terms without easy explanations that made it hard to properly understand the topic
• Had no practical value that you could apply to your works immediately
• Covered only print typography but not typography for websites or mobile apps
• Didn’t give you any practical homework so that you couldn’t learn how to implement what you’d learned

X

I don’t want you to waste your time anymore on thousands of books that talk only about print design and never cover typography for websites and mobile apps.

That’s why this Typography Course for UX/UI Designers is DIFFERENT

It will help you to:

• Get a clear 5-step structure on how to create a professionally looking website or app from scratch using just typography so that you’ll never ask ‘where do I start?’ again. 
• Understand the real purpose of typography and how to work with it like a pro. It will save you lots of time as you’ll be spending minutes instead of hours choosing the right fonts and font pairs. 
• Your designs will become more professional and you'll not doubt your typography choices again. 
• You'll have enough knowledge to find a great job, clients and create professional designs much faster.
• PRACTICE because you will have homework designed to teach you by doing.

You will also have a community, support and guidance. It will create an atmosphere where success is inevitable.

I won’t only show you the skill, I’ll also show you how to monetize it!

 What students say about Alexunder’s previous courses and masterclasses:

"Alex gave me a structured and clear understanding of how to begin my designer career and it changed my mind about design in general and that knowledge will change my career path much easier. So I'm so glad I grabbed the last spot!"

— Piia

What you get inside of this Typography Course for UX/UI Designers

A handy platform

With a personal account so that you can see your progress and can get back to the videos if you want to re-watch them later.

Main course w/ 9 modules

Including 137 bite-sized high-quality lessons that will guide you from plain text to the final professional-looking project and to the tips on how to present and sell it.

Powerful bonuses

Templates, files and kits to save your time and make your design process super-efficient:
           - 6 Templates
           - 5 swipe-files
           - 6 guides
           - 3 cheat sheets
           - 1 checklist

Slack channel

A community of like-minded people so you can discuss your project and typography decisions with your peers, get guidance or help other people.

Live mastermind calls

Where you can ask your questions and get clear guidance on how to solve your typography problems. It's like having 4 coaching sessions w/ me.

Knowledge base

The library of the step-by-step guides, books, articles, videos, files and other materials so you can dive deeper into typography.

6 powerful templates

That will make your design process 10x faster and more efficient. As simple as drag-n-drop.

Homework

in different categories so you will be able to practice your skills: Homepage/Landing pages, Mobile apps, Restaurant eMenus, Checklists, eBooks, Social media posts, Presentations

9

Modules

137

Videos

21

Bonuses

7

Homework projects

 What students say about Alexunder’s previous courses and masterclasses:

"Phenomenal! I feel like I took a semester's worth of concepts in one go."

— Hana Stanojkovic

Get the Typography Course now

ESSENTIAL

PREMIUM

VIP

30-day money-back guarantee from the moment of purchase. 
It’s a no-brainer, no-risk offer for you.

Typography Course for UX/UI Designers. COACHING

Everything in VIP + 3 hours of 1-on-1 coaching calls

$3500

After choosing a plan that suits you best and clicking ‘Enroll now’, you will be sent to a page to fill in your payment information and create an account you’ll be using for your future logins. 

Once the purchase is complete, you will get a confirmation email with a receipt. You will also find a link to the Course platform there.

What's inside. Modules & results

Essential • Premium • VIP

You know how to learn to get the maximum out of any educational program and especially out of this course. You are charged to success and get the motivation to create more professional-looking and stunning works that will bring you to the next financial and career level.

Essential • Premium • VIP

You understand the importance of typography and now you clearly see the power of it. You know how to improve your designs and the designs of your colleagues and clients. You understand the ways of making money with the knowledge of typography.

Essential • Premium • VIP

You know where to start your project and the first steps of the design process. You know exactly how to prepare the copy to make your working process the most efficient. You understand how to divide your process into stages and finish each stage fast. The homework will give your practice knowledge.

Essential • Premium • VIP

You know how to define Hierarchy for your text, set size and create styleguides.

Essential • Premium • VIP

You understand how to work with grids, set up the layouts, rhythm, spacings, work with alignment and whitespace.
 

Premium • VIP

Your skill in choosing the typefaces for your projects is on the highest level. You know exactly what to choose and why. 

Premium • VIP

You know what adjustments to make and how to make them so your design looks stunning, accessible and professional.

Premium • VIP

You know much more about Typography than anyone else. You know how to animate it and work with type for SEO.

VIP

You know how to monetize your skills, get a promotion, how much to charge for your works and know 20+ ways of making money with typography.

Just imagine,
How it would feel like after this Typography Course:

• To be proud of your designs that everyone loves too
• Your colleagues ask you how you upgraded your skills so quickly
• You know how to start any design project 
• You have a structure that will help you significantly cut the time you currently spend on completing your design projects. This means you can take on more projects and earn more or just have more free time for travelling or your family and friends 
• You forget what revisions are because your designs are accepted from the first time 
• You look more professional as you can clearly explain your typography decisions to clients or boss
• You are confident in your decisions and finally don’t feel like an imposter 
• You have more job opportunities and client requests

Who is Alexunder Hess?

• A designer with over 10 years of hands-on experience in designing websites, apps and other digital products.
• The founder of AH Design Academy with over 700 happy students
• An Instagram blogger and design influencer.
• Creator of 12 unique masterclasses and courses that have helped over 700 students in the past year
• Designed a typography-based website that made its owner $500k in the first few months
• Created design for a Chrome extension using just typography. It now has 13000+ users. One review even says “omg, finally somebody has eyes”
• Designed a heavy-data mobile app with 3+ mln users
• Designed an infotainment system for the biggest car soft providers in the US

I explain hard and boring things in simple terms so that everyone can become a better designer.

My motto is
"Making design simple"

 What students say about Alexunder’s previous courses and masterclasses:

"Alex has helped me realize that things that look complicated can be broken down into simple steps. But it can only be done with a great teacher who can explain it so concisely and clearly."

— Fatema Zakir

I believe that design changes the world. And I want to be the person who changes the world. That’s why I love design and helping other designers.

Results my students achieved after my previous courses and masterclasses:

• Promotion at their job
• Pay raise
• New clients
• A clear understanding of the design process and the next steps for their career
• More confidence in their knowledge and skills

Frequently asked questions

Can I find all this information for free?

In the course, I share my unique 5-step technique I haven’t shared anywhere else yet.

Though there’s a lot of information on typography on YouTube, IG and different books, there’s no single resource that will give you everything in one place AND also explains all the technical things in easy steps AND gives you real-life examples and practical homework.

One of the reasons why I created this course is because I refuse to let you follow a path of saving IG posts and YouTube videos that give you fragmented information and never show you the whole picture.

Will I make money after this course?

Yes, absolutely!

First of all, I’ll share with you 20+ of how you can make money knowing typography. 

Also, after this Typography course, you will look more professional as you’ll be able to clearly explain your typography decisions to clients or boss. This means you can make more money as you will get a promotion or more referrals from your current clients.

But note, you need to practice, complete homework and put yourself out there to succeed. Just clicking ‘Enroll’ won’t be enough, I’m not selling magic pills.

Will this course help me to land a job or become a successful freelancer?

Yes, 100%!

Typography knowledge opens so many doors for you.

Will I be able to upgrade my package after the purchase?

Yes, there will be an option to upgrade to a higher plan in the first week of the Course. However, you’ll have to upgrade at the full price if you initially bought the course with a discount, so it’s better to choose the package you want from the beginning.

Can I get a discount or get this course for free?

No, you can’t get this course for free. I don’t work for free (you shouldn’t too). 

Moreover, it’s your accountability. There’s nothing easier than getting a free course and never opening it. I don’t want this for you, it’s time to achieve real results.

You can get a discount while they’re available on this page.

I don’t have time. Should I buy the course?

Yes! All the lessons are short and concise so that you can quickly finish them. You can also watch the course at your own pace. 

Moreover, after the course, you’ll be able to save so much time working on design projects! You’ll spend just 20-30 minutes choosing typefaces and creating a full typography style guide for any project you’ll be working on. You can lower this further to just 5 minutes by using the bonus checklists and templates shared in this course.

Can my company pay for this course?

Yes, it’s possible. 

If your company allows, you can either use your company’s credit card to pay for the Typography course. Or you can pay for the course yourself and ask your company to cover the price. 

You will get a receipt of purchase to your email that you can use as proof of payment.

NOTE! We don't provide customized invoices with additional information that your company might need (VAT, another address, etc.), which can't be the reason for money-back. You can provide this information yourself during the checkout process.

Will you show how to use CSS and HTML with typography?

While I’ll include a little bit of HTML and CSS for typography, this is not the main goal of the course.

Will I get homework?

Yes! You will have homework designed to teach you by doing. Just theory won’t help you become a pro.

Will you show how to use typography for logos, posters?

The knowledge you’ll get in this Typography course will also work for graphic design. But note that the primary goal of this course is to teach typography for the web and apps.

Will I get a certificate?

Yes, once you complete all the lessons in this Typography course, you will get a certificate with your name on it no matter what package you chose.

How many cups of coffee will I drink while going through all lectures in this course? 

Haha, it depends on how much you love coffee. I think it’d take me at least 30 cups.